Our brand is all about one word: simple. And while it may be a simple word (pun intended!), it’s a very meaningful one, too. When I look at the landscape of established speaker companies today, I see a lot of brands that are competing on cutting edge acoustics while marketing intense audio lifestyles. It’s hard for me to imagine that the average household is living the kind of life on a daily basis that those speaker ads show: having huge, loud beach parties on what I presume to be a weekday morning by how uncrowded the rest of the beach looks, sitting on the couch on a sunny weekend getting immersed in music for hours and doing nothing else, or setting up your home with a futuristic-looking speaker being the centerpiece on every table in every room without clashing with your home decor. Don’t get me wrong, I certainly think these products are incredibly well-designed and aesthetically beautiful, but I can’t help but feel that they are designed to sell you a lifestyle rather than designed for your lifestyle.